Det var en stor fornøjelse at have Ezio Manzini, en af verdens førende tænkere inden for design og social innovation, til at indlede vores nye seminarrække Design Session tirsdag den 8. September. Design Session er serie dybdegående samtaler om tilstanden af design – som begreb og færdighed.
I ugen op til Ezio Manzini besøg, havde flygtninge krydset de danske grænser og gik nordpå langs motorvejen på vej mod Sverige. Det var en helt konkret om end lille repræsentation af den enorme udfordring, som verden står over for i lyset af, at millioner af mennesker er på flugt fra krig, fattigdom og andre katastrofer. Og Ezio Manzini startede sit oplæg lige der.
Her er en kort opsummering af Ezio Manzinis hovedbudskaber (på engelsk).
“We are in a state of crises,” he said. Not only referring to the refugee crisis, but also, to what he called the unsustainable capitalist system. This fundamental statement is the starting point of Manzini’s latest book Design: When everybody designs. To avoid collapse we need not only radical new solutions, we need a new framework; the idea that a new world is possible, Manzini says.
And that calls for design. Not only from design professionals. We need design skills applied in collaboration between, what Manzini calls diffuse design – our basic human capability of creativity and our critical- and practical sense, and expert design – the expertise learnt via studies and experience.
Accelerated societal change accelerates the need for design
“We have two different modalities. One is to do what we have always done. And we call it the conventional modality; following conventions,” Manzini says. “But in some cases you cannot follow conventions, you have to invent another way of doing things. And we can call that design modality.”
“ To avoid collapse we need not only radical new solutions, we need a new framework; the idea that a new world is possible”
“If we can, we use the conventional modality, because it is quit less tiring. If what has always been done works, it’s probably because it works well. Because it has been proven,” Manzini continues and points out, that this approach works in a system or society that is relatively stable and conventions therefor develop very slowly.
“But when you have some rupture, and things change fast, you face problems that you cannot solve in the conventional modality. In that case, you have to use another capability, that is the one of designing a solution,” Ezio Manzini says.
The acceleration of societal change that we have been witnessing in the past decades has accelerated the need for design. And since everyone has the capability to design, and many ideas emerge among grass roots and in the civil society, the role of design expert becomes to facilitate the discussion and help the process of co-creation with non-expert designers.
In this sense the understanding of design is changing as well as the role of the designer, who is at the center of the changing circumstances.
“Me, and everybody of my age, have been trained in a period of which design was considered some capability in the culture that was related to industry; mostly called industrial design, says Ezio Manzini.” As industrial products were brand new, you needed to design them. But design spread to services, to the way we organise institutions, to everything that is the process of transformation. And this broader more fluid condition of design Manzini calls emerging design. As he explains:
“In my view, if we put all the different names together that we give to design today: Service, strategic, interaction, material etc. maybe it’s better to change the definition; to say, we have design, and that can be applied in whatever area that is asking for this capability. I call it emerging design because it is visibly spreading, this new attitude, in a very short time. I also like to call it the design of the 21st Century, because most likely it will be the one that will characterise the next decades,” Manzini says.
Se vores interview med Ezio Manzini:
del 1: Øget hastighed af forandringer i samfundet øger behovet for design
og del 2 : Fra industrielt design til social innovation.