Report: Use strategic design for growth and job creation in Denmark

Monday Morning and D2i – Design to Innovate explore how strategic use of design connects business with people and showcase the business potentials of design.

Arne Jacobsen chairs, PH lamps and blue fluted china. These are classic examples of Danish design. But design is so much more. Strategic use of design is a path to growth and job creation in Denmark because it helps companies optimise and improve everything from production to product, from strategy to process.

That is the key message of the report ‘Newdoing’, published this week by Monday Morning og D2i – Design to Innovate.

The report discusses the potentials in supporting more design in the Danish business world and presents seven companies who have created growth, jobs, and development by utilising design strategically.

Read Newdoing on ISSUU or download pdf via Monday Morning