Scale up by design

Would your company like to participate when DDC, World Economic Forum and several other partners invite small design-driven companies to explore how to expand their business?

The Danish Design Centre, World Economic Forum Global Agenda Councils, Copenhagen Business School, Danish Business Authority, Danish Design Council and Babson Entrepreneurship Ecosystem Project are pleased to invite you to a workshop on how to scale up a design-driven company.

The event is for business leaders by invitation only, and it is still possible to apply for participation. If this sounds relevant and interesting for you, please contact Program Director Christina Melander at

The workshop will take place on 5 March 2015 at 15:00-19:30 at Fæstningens Materielgård in Copenhagen.

It is an open secret that Danish companies are leading and changing the world of design. It is less well known that the majority of the Danish firms stay small, and many of their owners are wondering how to access global markets and make an impact in the world, while generating enough profits to do so sustainably. This is what we will explore together and in the programme below you can find out how.


15:00-15:15 Welcome and introduction, by Christian Bason, Chief Executive at Danish Design Centre and Daniel Isenberg, Professor at Babson College.

15:15-16:00 VIPP A/S case discussion led by Robert Austin, Professor at Copenhagen Business School.

16:00-16:45 Do Danish design firms have unique challenges in growing? Panel discussion.
Moderators: Daniel Isenberg and Robert Austin.
Panellists: Jens Martin Skibsted, Founding Partner of Skibsted ID, Anders Byriel, CEO of Kvadrat, Thomas Madsen-Mygdal, Angel investor.

16:45-17:30 Can design entrepreneurs learn the scale up skills? A skill-strengthening demonstration by Daniel Isenberg.

17:30-18:15 What are the surmountable obstacles to scaling Danish design firms? Interactive group discussion.

18:15-18:30 Plenary discussion.

18:30-18:45 Wrap up and next steps by Anders Hoffman, Deputy Director General at Danish Business Authority.

18:45-19:30 Networking.