A friendly nudge

How ‘predictably irrational’ are people? And is it possible to design behaviour? DDC and DAC launched the debate series ‘Design & Architecture p.m.’ by asking: How do we design a world where people’s choices promote better cities and greater public health?

  • Alt for meget design er rettet mod vores kulturelle og rationelle opførsel 'jakkesættet', men det ville være mere effektivt at tale til vores instinkter 'aben', siger Mikkel Holm Sørensen fra /Kl.7.
    Alt for meget design er rettet mod vores kulturelle og rationelle opførsel 'jakkesættet', men det ville være mere effektivt at tale til vores instinkter 'aben', siger Mikkel Holm Sørensen fra /Kl.7.
  • IMG_1787_web
  • Rasmus Rune Nielsen, Programdirektør, Dansk Arkitektur Center
    Rasmus Rune Nielsen, Programdirektør, Dansk Arkitektur Center
  • Christian Bason, CEO, Dansk Design Center
    Christian Bason, CEO, Dansk Design Center
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  • Rasmus Astrup, Partner i SLA
    Rasmus Astrup, Partner i SLA
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  • IMG_1823_web2
  • IMG_1784_org_web
  • IMG_1826_web

When talking about behavioral design, one thing is making things easy and giving people incentives to make certain choices, another thing is giving people little surprises that speak to their senses and indirectly encourage them to act, experience and use urban spaces in different ways.

Mikkel Holm Sørensen from /Kl.7 and Rasmus Atrup, partner in SLA brought interesting perspectives to the discussion of how to effect human behavior through design at the premier of Design & Architecture p.m.: A friendly nudge? on 19 May.

See some of their points as they were captured on Twitter during the afternoon’s debate.