Design&Architecture p.m.: A friendly nudge?

Are people predictably irrational, and is it possible to design behaviour? If so, how can we design a world where people make the ‘right’ choices that promote better cities and better public health?

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Landscape around the new headquarter of Novo Nordisk. Photo: SLA.

With this afternoon talk, we explore the concept of ‘nudging’ and examine how we can encourage people to choose the bike over the car, throw their litter in the bin rather than on the street and reduce speeding.

The talk is the first in a series of six morning and afternoon events by the name Design&Architecture a.m / p.m., held in collaboration between the Danish Design Centre and the Danish Architecture Centre.

NB: This event is held in Danish.

Speakers: Mikkel Holm Sørensen, kl. 7 and Rasmus Astrup, SLA

Moderator: Programme Director, Rasmus Rune Nielsen, the Danish Architecture Centre

Registration: Participation is free. Register here.