Startup for a Day

A one-day business incubator seminar

Photo: CIID Nest

Learn From a Startup Mindset

As companies grow, it becomes increasingly difficult to find time for and remain forward thinking, agile and innovative. To keep up with rapidly changing industries, new customer demands, and strong competitors, company leaders can benefit from understanding a startup mindset.

PLUS is an innovative partnership programme promoting strategic collaborations between companies and designers. PLUS has identified the need for new alliances between companies and startups and now invites business leaders to a ”Business Incubator”-seminar developed in collaboration with the international startup incubator, CIID Nest.

The business incubator

One day of entrepreneurship, inspiration and networking 
for the exchange of ideas between established companies, young talents and entrepreneurs. CIID Nest is built upon exchange between professionals from a wide range of disciplines and cultural backgrounds as a catalyst for innovation and creativity. This innovative environment will set the stage for intensive, inspiring and collaborative sessions, where companies experience a day in the life of a startup and get hands on experience with rapid and agile innovation processes.

A fresh perspective on business challenges

The Business Incubator will include guided activities such as brainstorming and ideation, prototyping and facilitated discussions with CIID Nest entrepreneurs and the CIID network of skilled people, on how to achieve, maintain, and apply an early-stage startup mindset.

Participating companies are asked to bring a challenge they face, to work on during the seminar in co-creation with the CIID Nest team. CIID Nest will share experiences, tools and methods of the startup companies in their incubation programme, focusing on both their design-driven processes as well as products and services at the core of their businesses. There is a great potential to learn from such cases as they can inspire new types of organizations and decision-making processes to foster dynamic innovation.

Plus is a new program that gives companies an exciting opportunity to apply design thinking to solve innovation challenges. Read more about Plus here. Plus is created by the Danish Design Centre, the Confederation of Industry, Design denmark, The Technical University of Denmark and funded by Market Development Fund.

CIID Nest is built around the principles of design-driven entrepreneurship. True to the CIID philosophy, each company entering the Nest is committed to taking a people-centered and iterative approach enabled by technology and business thinking. Read more about CIID Nest here.


Bring a challenge
Participating companies are asked to bring a challenge they face to work on during the seminar. The focus of the sessions will depend on those challenges, such as interorganizational change, product development, innovative business models, team management and culture, improving flexibility, and engaging in iterative processes. Participating companies will engage in brainstorming, ideation, and concept development sessions around their own issues guided by Nest entrepreneurs and advisors.

09.00 – 10.00 
Breakfast introductions of the companies and their challenges

10.00 – 12.00
Case studies from CIID Nest: entrepreneurship & innovation

12.00 – 13.00
Lunch & networking

13.00 – 15.00
Facilitated brainstorm and ideation sessions

15.00 – 15.30
Coffee break + show & tell

15.30 – 17.00
Concept development & next steps

17.00 – 17.30
Wrap up & reflection

17.30 – 18.00
Drinks & networking

For more information on the event:

Iben Højer Hansen 
Plus Programme Director
Danish Design Centre

Simon Herzog
 Strategy & Management

To sign up, write to

Read more about Plus




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